Marketing News

Mugler Is Official Sponsor of Cardi B’s Little Miss Drama Tour

The fine fragrance brand hopes to connect with fans and celebrate self-expression on one of the world's biggest stages, officials said.

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By: Lianna Albrizio

Associate Editor

Mugler Fragrances is well-known for bringing the drama. So, it was only fitting for the fine fragrance brand to serve as the official sponsor of Cardi B’s Little Miss Drama Tour. The collaboration – brought together by Yellow House Collective, a Latina-founded company focused on connecting brands with culture at scale – symbolizes cultural titans known for fearless self-expression, bold femininity and boundary-pushing creativity. “Cardi B is a fearless force of nature who embod...

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